Marijim writes engaging SEO content for Link Genius. Her blog posts turn technical outreach tips into clear advice, helping you learn how to build a strong online presence with good SEO practices.
When it comes to Local SEO and outreach, geo-targeting is one of the most powerful strategies to improve search rankings, attract local customers, and increase conversions. Businesses that focus on specific locations can benefit from localized search results, targeted outreach, and higher engagement rates. With search engines prioritizing location-based content, it’s crucial to understand how […]
When it comes to maintaining a strong online presence, following Google’s rules is essential. Google’s search algorithm uses various guidelines to rank websites, and breaking those rules can lead to penalties. These penalties can dramatically lower your site’s rankings or even remove your pages from search results entirely. Understanding the different types of Google penalties […]
When it comes to growing your online presence, both SEO (Search Engine Optimization) and outreach strategies are essential. But have you considered adding display ads to the mix? While SEO and outreach focus on organic growth, display ads can give your efforts a boost by increasing visibility, attracting new audiences, and reinforcing your brand message. […]
When it comes to improving your website’s performance, Core Web Vitals are some of the most important metrics to focus on. These metrics, introduced by Google, measure key aspects of a website’s user experience and play a big role in how your site ranks in search results. One of the most important Core Web Vitals […]
When it comes to creating content that ranks well on search engines, organization is key. Search engines like Google aim to provide users with the most relevant and comprehensive results. To achieve this, they prioritize websites that present information in a structured and connected way. This is where topic clusters come in. Topic clusters are […]
When users visit your website, the content they see above the fold is their first impression. The term “above the fold” refers to the section of your webpage that’s visible without scrolling. It’s a critical part of your website because it sets the tone for user experience, drives engagement, and influences SEO performance. Optimizing above-the-fold […]
The Google Knowledge Panel is a valuable tool for improving your brand’s visibility and authority in search results. Appearing on the right-hand side of Google search results, the Knowledge Panel provides users with quick facts and key information about a person, organization, or topic. For businesses and content creators, earning a spot in the Knowledge […]
Creating fresh, engaging content is the backbone of any successful SEO strategy. But with so much competition, it can be hard to come up with ideas that not only interest your audience but also rank well in search engines. That’s where Google Trends comes in. This free tool provides insights into what people are searching […]
In the world of SEO outreach, success often comes down to the details. Whether you’re sending outreach emails, promoting content, or building backlinks, even small adjustments can make a big difference. That’s where split testing, also known as A/B testing, comes in. Split testing allows you to test different strategies and identify what works best […]
When building a website, one of the first and most important decisions you’ll make is choosing the right top-level domain (TLD). The TLD is the part of a web address that comes after the dot, such as .com or .net. While there are many options available today, .com and .net remain the most popular and […]
