Link Genius vs. BuzzStream
Link-building is one of the most important parts of SEO. The more high-quality websites link to your site, the more search engines see your content as valuable. But getting backlinks isn’t easy—you need the right tools to find prospects, send outreach emails, and manage relationships.
Buzzstream and Link Genius are tools that help with link-building and outreach, but they offer different features and benefits. Let’s compare the features these two platforms offer so you can decide which one is best for your needs.
In this article:
- Email Features
- Prospecting and Contact Management
- Domain and Email Management
- Data and Reporting Features
- Ease of Use and Automation
- Integrations and Extra Features
- Pricing & User Access
Now, let’s dive deeper into each feature category.
1. Email Features
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| AI Email Templates | ✅ | ❌ |
| Automated Follow-Up | ✅ | ✅ |
| Email Scheduling | Coming Soon | ✅ |
| Custom Email Signature | ✅ | ❌ |
| Email Hosting & Warming | ✅ | ❌ |
| Automatic SPF, DKIM, DMARC Setup | ✅ | ❌ |
Email outreach is key to link-building. Both tools offer email templates and automated follow-ups that can help you save time and improve response rates.
Link Genius has AI-powered email templates that streamline your outreach process without compromising personalization. You can set them up quickly and customize them for different types of link-building campaigns. Link Genius also allows you to customize email signatures for a professional and consistent look.
Buzzstream doesn’t offer AI templates, but they do have email scheduling, which allows you to plan your email outreach in advance. This feature helps you send emails at optimal times when recipients are more likely to engage.
Meanwhile, Link Genius is actively developing email scheduling capabilities. It does provide email hosting and warming, as well as built-in spam protection to improve deliverability, while BuzzStream does not.
How Link Genius Keeps Your Emails Out of Spam Folders
2. Prospecting and Contact Management
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| Contacts | Unlimited* | 25K |
| Prospect Searches | Unlimited* | 250 |
| Blacklist Unwanted Prospects | ✅ | ❌ |
| AI Summaries | ✅ | ❌ |
| Recurring Searches | ✅ | ❌ |
| Contact Automation | ✅ | ❌ |
| Prospecting Automation | ✅ | ❌ |
| Contact Management | ✅ | ❌ |
Outreach isn’t just about finding contacts—it’s about finding the right ones. Link Genius provides unlimited prospect searches and contacts*, giving you more flexibility in discovering potential link partners. On the other hand, Buzzstream’s Growth plan limits users to 25,000 contacts and 250 prospect searches per month.
Link Genius can automatically find and qualify prospects, while BuzzStream requires manual searches. It can also automatically blacklist certain websites, while BuzzStream lacks this feature. This is helpful for avoiding irrelevant or low-quality sites that won’t provide meaningful backlinks.
Aside from AI-powered templates, Link Genius also provides AI summaries for prospect research, while BuzzStream doesn’t. Lastly, Link Genius has a built-in CRM (Customer Relationship Management) tool, while you need a third-party system like Salesforce with BuzzStream to manage your outreach relationships.
*Credit charges apply
3. Domain and Email Management
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| Domain Manager | ✅ | ❌ |
| Email Hosting & Warming | ✅ | ❌ |
| Automatic SPF, DKIM, DMARC Setup | ✅ | ❌ |
| Email Rotation | ✅ | ❌ |
One major difference between Link Genius and BuzzStream is domain and email management. Link Genius lets you buy and manage domains for outreach campaigns, while BuzzStream doesn’t.
It can also automatically set up domains and email addresses as well as email authentication (SPF, DKIM, and DMARC) to improve deliverability. Another advantage of using Link Genius is that it rotates email addresses to prevent blacklisting, which we discussed in our ultimate guide to cold email outreach.
Email rotation is crucial for maintaining a healthy sender reputation. By spreading outreach across multiple email addresses, you reduce the risk of being marked as spam. The ability to manage multiple domains and email addresses provides flexibility and resilience in your outreach efforts, allowing you to adapt quickly to changing email deliverability challenges.
4. Data and Reporting Features
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| Project Performance Reporting | ✅ | ✅ |
| External Link Report | ✅ | ❌ |
| Custom Quality Score | ✅ | ❌ |
Both platforms offer reporting tools, like project performance tracking, which helps you understand the effectiveness of your link-building campaigns. However, Link Genius goes a step further with its external link reporting and custom quality scoring for contacts, helping you identify high-value link opportunities more efficiently.
Moreover, Link Genius is developing API support for advanced integrations and data exchange. This will allow users to connect Link Genius with other marketing and SEO tools seamlessly, enabling more comprehensive workflow automation.
Link Genius Features for Smarter Outreach
5. Ease of Use and Automation
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| One-on-One Onboarding | ✅ | ❌ |
| Prospecting and contact Automations | ✅ | ❌ |
Link Genius and Buzzstream were developed to make link-building more efficient through automation. Both tools allow teams to assign roles and collaborate on outreach projects.
BuzzStream has a Chrome extension for easier prospecting, while Link Genius leverages AI for automated contact management.
When it comes to ease of use, Link Genius provides personalized onboarding, while BuzzStream doesn’t. This can make a significant difference for teams new to link-building tools.
Personalized onboarding helps users quickly understand the platform’s features and best practices, reducing the learning curve. This approach ensures that teams can start leveraging the tool’s capabilities more rapidly, ultimately saving time and improving overall productivity in their outreach and link-building efforts.
6. Integrations and Extra Features
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| Ahrefs Integration | ❌ | ✅ |
| Chrome Extension | ❌ | ✅ |
| CRM Features | ✅ | ❌ |
| API | Coming Soon | ❌ |
Link Genius and Buzzstream offer integrations and additional features that can enhance workflow efficiency. Buzzstream integrates with Ahrefs, a popular SEO tool, which can be beneficial for link-building research.
Alternatively, Link Genius positions itself as a comprehensive solution that can replace multiple tools, including project management platforms like ClickUp, email services like MailGun, and writing tools like Grammarly. This all-in-one approach can potentially reduce software costs and simplify workflow management for teams.
By consolidating multiple functionalities into a single platform, Link Genius aims to provide a more streamlined and cost-effective solution for digital marketing professionals seeking comprehensive link-building and outreach capabilities.
7. Pricing & User Access
| Link Genius (Starter Plan) | Buzzstream (Growth Plan) | |
| Price | $97 per month | $124 per month |
| Users | 5 included | 3 included ($40 per additional user) |
When choosing an outreach tool, pricing and user access are important. If you’re a small team, you’ll want a plan that includes enough users without extra costs. Here’s how much each tool costs as of February 2025:
- Link Genius (Starter Plan) is $97 per month and includes 5 users at no extra cost.
- BuzzStream (Growth Plan) is $124 per month, but it only includes 3 users—extra users cost $40 each.
If you have multiple team members working on outreach, Link Genius offers more value by including more users for a lower price.
Which One Should You Choose?
Your choice of an outreach tool should depend on your specific workflow, budget, and link-building strategy. Consider your team’s technical expertise, current tools, and scalability needs to guide your decision.
Both platforms offer unique strengths, but Link Genius appears more future-focused with its AI-driven approach and comprehensive feature set. Book a demo today to see how Link Genius can transform your outreach strategy.