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Are you struggling with lost or broken backlinks impacting your website’s SEO performance? Backlinks are vital for ranking on search engines, but changes, errors, or penalties can lead to losing these valuable links.  The good news is that link reclamation offers a solution to this problem. In this article, we will walk you through a […]

Google has always been vocal about its focus on quality and relevance to user intent. As such, spam is a definite no-no. You may already know this, but do you know the extent of how detrimental it can be to your site? Let’s discover Google’s stance on spamdexing or SEO spam and how it impacts […]

In SEO, leveraging different strategies can significantly impact the success of a website. Tiered link building, when executed properly, can still be effective in improving search engine rankings and driving organic traffic. One major risk, though, is that it can be viewed as a manipulative tactic by search engines, leading to potential penalties if done […]

Have you ever wondered how search engines crawl your website effectively? Look no further than log file analysis.  A server log file provides a true record of page requests, offering valuable insights into crawl behavior. By utilizing tools like Excel or Screaming Frog Log File Analyser, you can uncover critical information such as crawl budget […]

Are you struggling to boost your website’s ranking on search engine results pages (SERPs)? Social signals from platforms like Facebook, Twitter, and Instagram play a crucial role in determining your website’s popularity and authority.  By generating social signals through engaging content and an active social media presence, you can improve your website’s visibility and traffic. […]

Did you know that you may be underestimating the potential of footer links on your website? Footer links play a crucial role in enhancing user experience, boosting SEO, and improving site credibility. By strategically placing key links in the footer section, you can streamline navigation, increase transparency, and meet legal requirements effortlessly.  Discover how well-organized […]

Local SEO is a crucial aspect of digital marketing for businesses that target local customers. It involves optimizing a website and online presence to rank higher in local search results, making it easier for potential customers in the area to find and engage with the business. Google’s Tools for Local Search   Local Pack The […]

Are you struggling with harmful links affecting your site’s SEO performance? The process of disavowing backlinks is crucial in maintaining a healthy link profile.  Disavowing in SEO involves discarding toxic links that can lead to manual penalties or algorithmic issues. By disavowing links from low-quality sites with high Spam Scores or unrelated content, you can […]

Have you ever considered monitoring seasonal keyword trends for your digital marketing strategy? Understanding the ebb and flow of search trends throughout the year can significantly impact your SEO efforts.  Through Google Search Console and customer data analytics, you can uncover valuable insights into when certain keywords experience a surge in popularity. This information can […]

Google’s interest in associating content with known authors to establish credibility and trustworthiness is evident through authorship in SEO. While author identity is not currently a ranking signal, Google’s investment in identifying authors and their content is ongoing.  Despite the decline of authorship results in search results, Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness […]